Why multitasking is evil… and what you should do instead

Adrian Rasmussen • August 29, 2016

Everyone has that one friend: the parent or grandparent who juggles looking after little ones whilst managing their side business online, Skyping with a friend on the other side of the world and working in the garden at the same time. In other words, the friend who’s beyond busy all the time.

These days, the ability to multitask is considered a virtue. Multitasking is something people put on their resumes. Few among us are not guilty of the occasional humblebrag about how many things they’re doing at once. It’s something that everyday people strive for: fitting more into every day by literally doing everything at once. There’s just one problem with this. By trying to do more all at once, we might actually be achieving less in the long run.

Multitasking vs productivity

Most psychologists and academics agree: multitasking does not mean higher overall productivity, and it could even damage your brain. Back in 2009, Stanford University researchers published a widely circulated study on multitasking, specifically juggling media like phones and computers. i They found that multitaskers are bombarded with so much information and stimuli at once, they can’t pay attention or remember it all properly. What’s more, by practising multitasking, people do not strengthen any practical capabilities. Study lead Eyal Ophir said “We kept looking for what they’re better at, and we didn’t find it.” ii Several studies and reviews have come to similar conclusions. One found that multitasking caused an IQ drop similar to that of smoking marijuana or pulling an all-nighter. iii Another found that increased multitasking leads to lower accuracy of results – people might be able technically get things done all at once, but each thing would be done less effectively. iv One study actually put a number on it, finding that we lose up to 40% of our productive time just to the mental blocks created by shifting quickly back and forth between tasks. v

How to be more productive

The same research also provides clues as to how to improve productivity by reducing or altering the context of multitasking. It’s not always possible to do one thing at a time and finish it completely before moving on to the next thing, but switching back and forth between tasks fewer times is a good start. If you know you’ll have to juggle lots of things in a given period, but you have some flexibility in scheduling, try not to group similar tasks together. Similar tasks require attention from the same parts of your brain. This is why, for example, it can be difficult to use online chat or write an email while talking on the phone, but it’s not difficult to listen to the radio or a podcast while doing housework. Outside multitasking research, there are plenty of productivity strategies that can help you feel as though you’re fitting more in to your day, without compromising the quality of what you do. Setting goals or success benchmarks for tasks helps keep your time focused, and reduces mindless wandering or pointless discussion. Cleaning and organising your workspace is an easy way to help reduce the time wasted going from one job to the next. Saying no to non-essentials or delegating tasks that don’t absolutely have to be done by you are two simple ways to cut down on the number of things you’ve got to do. You could even outsource your productivity management to an app. Work project management, scheduling, prioritisation, gamified to-do lists – there really is an app for everything. Whichever strategy you go with, the most important thing is to stop trying to do everything at once. Put multitasking behind you, and you’ll be better off – now and in the long term.

By BMO June 30, 2026
After an incredible career dedicated to supporting regional businesses, farming families and rural communities, BMO Business Centre Partner Adrian Rasmussen will officially retire from the partnership effective 30 June 2026. For many across the Western Downs and beyond, Adrian has been far more than an accountant or advisor. Over decades in business, he has built trusted relationships grounded in honesty, loyalty and a genuine understanding of regional life and the people who live it. Adrian’s connection to the country and agriculture has always been at the heart of who he is. He has worked alongside generations of farming families and business owners through seasons of growth, challenge and change, becoming a steady and respected presence for clients, colleagues and the wider community alike. Reflecting on his time at BMO, Adrian said the relationships formed throughout his career have been among the most rewarding parts of the journey. “It has been a privilege to work with so many wonderful people over the years; not only clients, but colleagues and communities who have become lifelong friends,” Adrian said. “Regional communities are built on relationships, trust and supporting one another, and I’m incredibly grateful to have been part of that throughout my career.” BMO Business Centre Managing Partners Kelvin Tyler and Michelle McVeigh said Adrian’s contribution to both the business and the region would leave a lasting legacy. “Adrian has played an incredibly important role in shaping BMO into the business it is today,” they said. “His care for clients, commitment to regional communities and calm, practical approach have earned enormous respect across our industry and the communities we serve. While we will certainly miss having him in the office, we are excited for Adrian and his family as they enter this next chapter.” While stepping away from the partnership, Adrian is looking forward to spending more time with family, on the farm and enjoying a well-earned change of pace after many years dedicated to supporting others. Everyone at BMO Business Centre extends their sincere thanks to Adrian for his years of service, friendship and leadership, and wishes Adrian and his family all the very best for the future.
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