How does your business measure up?

Ryan Troe • November 7, 2024

Cost of living pressures and rising business expenses are squeezing profit margins for many of Australia’s 2.5 million small businesses.

The construction, hospitality and retail sectors are recording the highest level of insolvencies in a decade. More than one-third of small business owners can’t pay themselves and one-quarter use their personal savings to support the business.i


Challenging business conditions

The conditions are “arguably the most challenging in living memory”, according to The Small Business Perspectives report, published by the Council of Small Business Organisations of Australia.


“Small businesses are under colossal pressure, managing spiralling business costs, including rises in energy, rent, insurance, interest rates and complex industrial relations changes,” the report says.


It found that 57 per cent of small business owners experience stress due to financial pressures, 50 per cent experience anxiety and 48 per cent have trouble sleeping.


Running a small business can be so absorbing that it’s difficult to stand back and look at the big picture, to think about how the business is really performing and whether it can remain viable.


Benchmarking your business

Understanding how your business compares with other similar organisations, may provide some comfort when times are tough, knowing that you’re not alone. It can also be a wake-up call, letting you know that your business isn’t matching up to others in your industry and giving you a chance to cut costs, improve productivity or dial up your marketing.


So, benchmarking your business is a way of giving you confidence to continue on an already successful path, or to indicate that your business plan may need some adjustment to redefine your goals and manage any possible risks. Having good data about where you sit in relation to other businesses in the industry may also help when applying for finance or seeking investors.


The Australian Tax Office has crunched the numbers from 1.9 million small business tax returns across 100 industries to provide a set of benchmarks you can use to see how your business measures up.


You can check your performance on a range of measures including gross business income, salary and wages, vehicle operating expenses, interest payments and cost of sales. You can use the ATO app on a phone or tablet to run the numbers, after first gathering your details to input. Alternatively, you can make the calculations manually using the ATO’s instructions.


The ATO’s business viability tool

Another useful ATO tool checks whether the financial position and performance of a business shows it is surviving.


The business viability tool looks at whether a business is returning enough of a profit to meet its commitments and provide a return and that it has enough in the bank or in assets to make it through the times that profits are low.


The tool considers a range of indicators including gross margin, cash flow, your assets and liabilities, liquidity, debtors and creditors and availability of funding.

It might be useful to know that the ATO says the information you enter into the business viability tool is only used for your purposes. The ATO does not record or store any of the information you enter.


The ATO also points out that the business viability tool is not a comprehensive business analysis. If you have any concerns about your business or would like a more detailed analysis, you should speak your accountant or business adviser.


“Seeking advice at the earliest opportunity helps to ensure you address financial issues before they escalate or become unmanageable,” the ATO says.

To make the most of both the benchmarking and business viability tools, you will need to gather quite a few numbers from your current operations to use as inputs. The more up-to-date detail you can provide will lead to a more accurate result.


We can assist you in developing a clear picture of your business’s current position and provide tailored advice to support you in making strategic decisions which work towards  achieving your vision for the business. Please give us a call if you would like more information.



i The small business perspective report | Analysis & Policy Observatory (apo.org.au)


By Nikki Ashurst • November 2, 2026
Many Australians don't know how their super fund has performed or what it invests in. Are you one of them? Here's what to check and why it matters. Do you know how your super fund performed over the last two years? Many Australians don’t and are working towards their financial future without fully understanding one of their most important assets and without a clear plan for how their super may support them in retirement. That's not surprising, as many people view super as something that should run quietly in the background while they're busy with careers, families and everything else that life throws at them. But when you’re not sure what’s happening behind your balance, it’s harder to know whether you’re on track, whether your current approach reflects your goals or what opportunities might be available to help you make the most of what you’ve built so far. Your super isn't sitting in an account, it's invested Super is invested by a fund on your behalf across a mix of assets, with those investments working to grow your balance over time. Those include: Shares Ownership in Australian and international publicly listed companies. Their value can rise and fall, sometimes substantially over short periods but shares can provide capital growth over the long term. Property and infrastructure Real assets like office buildings, shopping centres, airports and energy networks. They can produce income and don't always behave in the same way as share markets, helping diversify investment holdings. Fixed interest and bonds Lending to governments and companies in return for interest. They can provide regular income and be steadier than shares, although returns and risk vary depending on the investment. Cash Generally, the most stable and lowest risk investment type. It can provide stability and faster access to money but typically offers lower longer term return potential. The investment option you choose determines the mix of assets held in your super based on your risk appetite. Most super funds offer options from conservative to high growth. If you’re young, a growth option with a higher exposure to growth assets like shares could offer higher returns over time – but it also comes with higher risk. As retirement nears, you might want to consider a more conservative approach with more defensive assets, like bonds for example to protect your savings. If you've never made a choice, you're probably in your fund's default option, which is designed to suit a broad membership. It’s worth knowing whether the mix you're in matches your circumstances and goals, including how far you are from retirement. Why performance alone is not a true comparison If you're thinking about how your super compares, returns are often where people start. The trouble is that a return figure means nothing without context: What it's being compared to Growth and conservative options invest differently and with different levels of risk. Compare like with like or the comparison may not be genuine. The comparison period A single year can be heavily influenced by short term market conditions. Super is measured in decades, so five, seven and ten year returns tell you far more about whether a fund is consistently doing its job, albeit not a predictor of future performance. Fees and tax Published returns should reflect investment fees, costs and tax but administration fees may be charged separately from your balance. Two funds quoting the same return can leave you in meaningfully different places once all fees are accounted for. Then there are the things that returns can't show you at all. For example, what insurance is attached to your account and what it's costing you, whether the fund offers guidance, tools and advice or simply sends a statement once a year. Another consideration maybe the level of support available when you need it. When comparing funds, it's worth looking at the full picture, including performance, fees, investment options, retirement support and member benefits. What today’s decisions mean tomorrow To understand how your super stacks up, start here: Find your investment option It's on your annual statement and in your online account. Look at what's in it Your fund publishes the asset allocation (shares, cash etc.) for each investment option. Check the long-term return for that option Focus on five and ten year returns, not just last year and compare them with equivalent options. Understand the total cost Add together administration fees, investment fees and insurance premiums as an annual dollar figure. Comparing super is about working out which option will perform best for you. Before you jump in, it’s worth understanding what's behind the numbers so you can make decisions based on more than a headline return. Knowing where you stand is the first step A super balance tells you where you are today. Understanding how your super is invested, how it compares and whether it's aligned with your goals helps show whether you're heading in the right direction. Source: MLC The information in this article does not take into account your objectives, needs and circumstances. We recommend that you obtain investment and taxation advice specific to your investment objectives, financial situation and particular needs before making any investment decision or acting on any of the information contained in this document. Subject to law, Capstone Financial Planning nor their directors, employees or authorised representatives gives any representation or warranty as to the reliability, accuracy or completeness of the information; or accepts any responsibility for any person acting, or refraining from acting, on the basis of the information contained in this document. Principal Wealth Management Pty Ltd trading as BMO Financial Solutions ABN 53 109 336 601 is a Corporate Authorised Representative (CAR 277821) of Capstone Financial Planning Pty Ltd ABN 24 093 733 969 Australian Financial Services Licence (AFSL) No. 223135.
By Jude Schofield • October 7, 2026
More Australians are choosing to take direct control of their retirement savings by establishing a self-managed super fund (SMSF) and according to the SMSF Association, Aussies now see their super as an important part of building and managing their overall wealth.