Sole trader? Smash your business goals

Kate Beresford • March 18, 2025

It sounds like an odd question to ask in March, but did the start of the financial year sneak up on you? Join the club!

While everyone talks about July 1st as the big reset button in business, let’s be honest — the new financial year probably came and went, and your grand plans for getting your business finances and other elements sorted didn’t quite happen.


Between juggling customers and actually running your business, sometimes those many financial, sales, marketing, and admin housekeeping tasks slip through the cracks. But here’s the good news: it’s never too late to get your business firing on all cylinders. Now is actually the perfect time to give your business that fresh start you’ve been promising yourself.


So let’s get your business firing on all cylinders faster by taking a look at some top ways to smash through this year.


First things first: where are you at?

Before diving into any changes, take a good hard look at your current situation. Don’t worry — this doesn’t have to be scary! Pull up your profit and loss statement, check your cash flow, and have a peek at those forgotten receipts in your phone’s camera roll.


Another thing: when was the last time you actually reviewed and updated your prices? Take a good look at your pricing structure and determine if you’re still making enough margin, or if increasing costs have been eating away at your profits and it’s time for a price increase. The clearer picture you have of where you’re at, the better decisions you can make moving forward.


“It’s important to regularly keep an eye on how you’re tracking to be able to see early indicators of underperformance,” says Beth Dowsett, a Product Marketing Manager for SMEs at MYOB. “Doing so helps you to stop big problems before they hit your P+L (profit and loss statement).


Get your financial house in order

Remember all those things you promised yourself you’d sort out in July? Well, now’s your chance. Start with the basics and get your bookkeeping up to date. This isn’t just about keeping the ATO happy but about knowing exactly where your business stands. If you’re still using spreadsheets or that old shoebox system, it’s time to check out the many user-friendly features of MYOB’s accounting software solutions. You also need to chase up any outstanding invoices that have been lingering. The time you invest in getting up to date now will pay dividends throughout the coming year. “Your data is only as good as your data entry,” says Beth. “If you’re relying on reporting to know what your financial position is then you need to automate your data entry to keep that reporting accurate. Tools like automated bank feeds, and email invoice imports mean you do less admin while your reporting stays up to date.”


Use systems to make your life easier going forward

Let’s talk about working smarter, not harder. Set up some simple systems now, and you’ll thank yourself later. Good systems will make your life easier not more complicated.


Consider:

  • Setting up automatic bank feeds within your accounting software
  • Creating clear, effective, branded templates for your invoices and quotes
  • Getting a separate business credit or debit card if you haven’t already
  • Setting up recurring reminders for regular financial tasks
  • Looking at your customer service workflow to see if enquiries ever fall through the cracks and using tech tools to manage this better
  • Reviewing your project management tools and communication channels and consolidating into one or at least fewer systems


Sometimes a few small tweaks to existing processes can make a world of difference to your daily operations. Solo by MYOB is the all-in-one app for sole traders, freelancers, and the self-employed that frees you up to do what you do best. Get the time back to focus on what truly matters to you.


The power of professional help

Here’s the thing — you really don’t have to do this “business thing” alone. If numbers aren’t your strong suit (and let’s face it, for many of us they’re not), there’s absolutely no shame in calling in the experts. A good bookkeeper or accountant can help you not just get organised, but also spot opportunities you might be missing. Use this time to think about the support you’ll need over the coming year and budget for it.


Have a digital clean-up

Your online presence might need more attention than you realise, so don’t delay in doing a digital clean-up where needed. Take a fresh look at your website, where those COVID notices from 2020 aren’t relevant anymore, and your “latest” blog post from 18 months ago isn’t doing you any favours. Your social media profiles  might need a refresh to reflect your current offerings and brand messaging, too. It’s also worth checking if your online business listings are up to date across all platforms. Plus, your venture’s cybersecurity deserves special attention. While you’re at it, take a look at all those software subscriptions you’re paying for and decide if you’re really getting value from each one.


Marketing makeover

If you’re still running the same marketing playbook you’ve been using for years, it’s time for a fresh look. Dig into your marketing metrics and honestly assess what’s working and what’s just eating up your budget. Your customer personas might need updating, too. Are they still an accurate reflection of who’s actually buying from you? Start planning fresh content for the new year that will genuinely engage your audience. Consider experimenting with that new marketing channel you’ve been curious about, as well, but make sure you can measure the results.


Your action plan starts today

The best time to start with a business reset was July 1st, but the second-best time is right now. Don’t let perfect be the enemy of good — even small steps in the right direction will make a difference.


Start with one thing today, maybe another tomorrow, and before you know it, you’ll be wondering why you didn’t do this sooner. Remember, every successful business owner has been where you are now. The difference between staying stuck and moving forward is simply taking that first step.




Source: MYOB February 2025

Reproduced with the permission of MYOB. This article by Kellie Byrnes was originally published at https://www.myob.com/au/blog/sole-trader-smash-your-business-goals-in-2025/


Important: This provides general information and hasn’t taken your circumstances into account. It’s important to consider your particular circumstances before deciding what’s right for you. Although the information is from sources considered reliable, we do not guarantee that it is accurate or complete. You should not rely upon it and should seek qualified advice before making any investment decision. Except where liability under any statute cannot be excluded, we do not accept any liability (whether under contract, tort or otherwise) for any resulting loss or damage of the reader or any other person. Any information provided by the author detailed above is separate and external to our business and our Licensee. Neither our business nor our Licensee takes any responsibility for any action or any service provided by the author. Any links have been provided with permission for information purposes only and will take you to external websites, which are not connected to our company in any way. Note: Our company does not endorse and is not responsible for the accuracy of the contents/information contained within the linked site(s) accessible from this page.


By Nikki Ashurst • November 2, 2026
Many Australians don't know how their super fund has performed or what it invests in. Are you one of them? Here's what to check and why it matters. Do you know how your super fund performed over the last two years? Many Australians don’t and are working towards their financial future without fully understanding one of their most important assets and without a clear plan for how their super may support them in retirement. That's not surprising, as many people view super as something that should run quietly in the background while they're busy with careers, families and everything else that life throws at them. But when you’re not sure what’s happening behind your balance, it’s harder to know whether you’re on track, whether your current approach reflects your goals or what opportunities might be available to help you make the most of what you’ve built so far. Your super isn't sitting in an account, it's invested Super is invested by a fund on your behalf across a mix of assets, with those investments working to grow your balance over time. Those include: Shares Ownership in Australian and international publicly listed companies. Their value can rise and fall, sometimes substantially over short periods but shares can provide capital growth over the long term. Property and infrastructure Real assets like office buildings, shopping centres, airports and energy networks. They can produce income and don't always behave in the same way as share markets, helping diversify investment holdings. Fixed interest and bonds Lending to governments and companies in return for interest. They can provide regular income and be steadier than shares, although returns and risk vary depending on the investment. Cash Generally, the most stable and lowest risk investment type. It can provide stability and faster access to money but typically offers lower longer term return potential. The investment option you choose determines the mix of assets held in your super based on your risk appetite. Most super funds offer options from conservative to high growth. If you’re young, a growth option with a higher exposure to growth assets like shares could offer higher returns over time – but it also comes with higher risk. As retirement nears, you might want to consider a more conservative approach with more defensive assets, like bonds for example to protect your savings. If you've never made a choice, you're probably in your fund's default option, which is designed to suit a broad membership. It’s worth knowing whether the mix you're in matches your circumstances and goals, including how far you are from retirement. Why performance alone is not a true comparison If you're thinking about how your super compares, returns are often where people start. The trouble is that a return figure means nothing without context: What it's being compared to Growth and conservative options invest differently and with different levels of risk. Compare like with like or the comparison may not be genuine. The comparison period A single year can be heavily influenced by short term market conditions. Super is measured in decades, so five, seven and ten year returns tell you far more about whether a fund is consistently doing its job, albeit not a predictor of future performance. Fees and tax Published returns should reflect investment fees, costs and tax but administration fees may be charged separately from your balance. Two funds quoting the same return can leave you in meaningfully different places once all fees are accounted for. Then there are the things that returns can't show you at all. For example, what insurance is attached to your account and what it's costing you, whether the fund offers guidance, tools and advice or simply sends a statement once a year. Another consideration maybe the level of support available when you need it. When comparing funds, it's worth looking at the full picture, including performance, fees, investment options, retirement support and member benefits. What today’s decisions mean tomorrow To understand how your super stacks up, start here: Find your investment option It's on your annual statement and in your online account. Look at what's in it Your fund publishes the asset allocation (shares, cash etc.) for each investment option. Check the long-term return for that option Focus on five and ten year returns, not just last year and compare them with equivalent options. Understand the total cost Add together administration fees, investment fees and insurance premiums as an annual dollar figure. Comparing super is about working out which option will perform best for you. Before you jump in, it’s worth understanding what's behind the numbers so you can make decisions based on more than a headline return. Knowing where you stand is the first step A super balance tells you where you are today. Understanding how your super is invested, how it compares and whether it's aligned with your goals helps show whether you're heading in the right direction. Source: MLC The information in this article does not take into account your objectives, needs and circumstances. We recommend that you obtain investment and taxation advice specific to your investment objectives, financial situation and particular needs before making any investment decision or acting on any of the information contained in this document. Subject to law, Capstone Financial Planning nor their directors, employees or authorised representatives gives any representation or warranty as to the reliability, accuracy or completeness of the information; or accepts any responsibility for any person acting, or refraining from acting, on the basis of the information contained in this document. Principal Wealth Management Pty Ltd trading as BMO Financial Solutions ABN 53 109 336 601 is a Corporate Authorised Representative (CAR 277821) of Capstone Financial Planning Pty Ltd ABN 24 093 733 969 Australian Financial Services Licence (AFSL) No. 223135.
By Jude Schofield • October 7, 2026
More Australians are choosing to take direct control of their retirement savings by establishing a self-managed super fund (SMSF) and according to the SMSF Association, Aussies now see their super as an important part of building and managing their overall wealth.